The Foundation For Peripheral Neuropathy
The Foundation for Peripheral Neuropathy embarked on a full communications program that entailed development of an identity, business papers, mission brochure, patient materials, a newsletter and displays.
This is the first campaign targeted directly to the consumer. Previous efforts had focused communications exclusively to the doctor. This direct approach allowed the patient to imagine their life with functioning teeth through real patient profiles and clear, simple illustrations.
This campaign's theme is all about speed. Three different product lines share the same creative theme, but are customized for their specific industries. Advertising, direct mail, web animation ad and trade show graphics combine in a campaign designed to takeoff.
NAI Tech Products
Rolling out a product introduction requires competent communication in a broad spectrum of media - especially when presenting at RSNA, the largest annual medical meeting in the world. Components include product identity, prototype photography, collateral, advertising and trade show graphics.
When Baxter introduced the revolutionary McCulloch Spinal surgery set, they needed a multi-pronged approach that employed traditional advertising and collateral, but also a direct mailer targeting the top surgeons throughout the country with a sample instrument in an elegant jewelry box.
Riverside Senior Living
Riverside Senior Living has a continuum of care from independent living through nursing care and Alzheimer's services. Each facility addresses a different audience yet required a consistent overall theme throughout its sales literature, collateral and advertising.
The challenge for Westwood Estates was to create marketing materials that sold not just real estate, but a lifestyle. This campaign included logo development, radio and print advertising, direct mail, and sales support materials.
This comprehensive campaign began with conception of the name and brand, followed with development of logo and positioning. Components included: product identity, full-page advertising, 20ft. trade show graphic, supported by direct mail and a 6-page, 6-color brochure.
A campaign that includes traditional advertising, a prolific campaign of direct mail postcards and a system of coded sell sheets that support the sales force, combine to build a cohesive image and message.
With the introduction of the new Isis pump, Avent needed a simple, clean approach that reflected the ease and efficiency of this breakthrough product. Components include consumer advertising, a package insert and a brochure for lactation consultants.
Direct mail, advertising and a custom die-cut profiler puts this revolutionary palm-sized product literally in the hands of the target audience.