A half-page campaign for the Resolve Center of Riverside Hospital snags the eye with a simple arresting image and message to address the needs of those with addictions.
A campaign that includes traditional advertising, an onslaught of direct mail postcards and a system of coded sell sheets that support the sales force combine to build a cohesive image and message.
This campaign's theme is all about speed. Three different product lines share the same creative theme, but are customized for their specific industries. Advertising, direct mail, web banner ad and trade show graphics combine in a campaign designed to takeoff.
When Baxter introduced the revolutionary McCulloch Spinal surgery set, they needed a multi-pronged approach that employed traditional advertising and collateral, but also a direct mailer targeting the top surgeons throughout the country with a sample instrument in an elegant jewelry box.
Riverside Senior Living
Riverside Senior Living has a continuum of care from independent living through nursing care and Alzheimers services. Each facility addresses a different audience yet required a consistent overall theme throughout its sales literature, collateral and advertising.
The challenge for Westwood Estates was to create marketing materials that sold not just real estate, but a lifestyle. This campaign included radio and print advertising, direct mail, and sales support materials. (For more, see "Integrated Campaign")
This ad was a part of a comprehensive campaign that included branding, logo development, a 20ft. trade show graphic, direct mail and collateral. (For more see "Integrated Campaign")
With the introduction of the new Isis pump, Avent needed a simple, clean approach that reflected the ease and efficiency of this breakthrough product. Components include consumer advertising, a package insert and a brochure for lactation consultants.
A straight-forward awareness ad that explains the advantages of Progeny's Veterinary X-ray system with the added irresistible appeal of a Labrador puppy.
This campaign for S&G seeds included creation of the brandmark for Cajun impatiens, a new varietal that resisted the inevitable "stretching" prevalent in high heat and humidity conditions.
This series of full-pagers features industrial fasteners with dramatic photography in the heroic proportions they deserve.