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Renishaw

Another "guerrilla" direct mail effort. This folded-newspaper-sized piece was placed under the hotel doors of trade show attendees, inviting them to the booth.

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KiferbaumPostcards2
KiferbaumPostcards2

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Kiferbaum

A steady schedule of postcards keeps potential customers well-informed of the progress of a wide variety of projects underway with this design and build firm.

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Integrated Project Management

What better way is there to create a "buzz" about the upcoming roundtable event at iBIO conference, than to bribe the recipient with Starbucks? The foldout format built anticipation until it revealed the affixed gift card.

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Arlington Park Promotional Material

Arlington Park tasked RSD Inc. with designing various promotional materials for their 2009 season, including a "guerrilla-mail" postcard intended to be handed out on Michigan Ave, and a campaign to promote a special appearance of multiple Chicago Blackhawk legends at the park

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Arlington Park Season Box Holder Program

RSD Inc. branded Arlington Park's Season Box Holder program and created a wrapped package that explains the greatly expanded benefits of this new multi-tiered renewal. Introductory letter and forms were custom variable printed with pre-populated entries for ease and personalization.

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Renishaw Mailer

Adding an actual encoder-embedded board literally pushed the envelope in this dimensional mailer that combined a holiday greeting with a simple description of product benefits.

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Chicago Dental Specialties

Starting with a highly geographic and income-targeted mailing list, backed with an enticing incentive ensured this direct mail message successfully cut through the clutter. The story of pain-free dentistry supported by dramatic "before" and "after" photos was printed on heavy premium paper with pearlescent ink and coated with a satin varnish for a jewel-like elegance.